Archive for the 'Marketing Hype' Category

My friend Sal asked me the other day why I never recommend milk to clients.  I told him that milk is not the best choice for optimal health and is actually bad for you in many ways. 
Why do you think the American Dairy Association has such an aggressive marketing approach with their “Got Milk?” commercials and [...]


Last year while I was visiting Brazil, I took notice of the many plastic surgery offices across the city. They were located in the ritzy sections and had a modern, stylish look to them . . . kind of European looking. I thought to myself, this has got to be a lucrative business in Brazil.
My [...]


Within the past year it’s become a good marketing practice for food industry giants to claim they no longer use trans fats in their products. They realize the American public is finally catching on to the very dangerous partially hydrogenated oils that have been proven to clog and damage your arteries and that have been [...]


You better read the fine print if you’re thinking about purchasing Alli, the first FDA-approved nonprescription diet drug.
This has not stopped consumers here in the Houston area from rushing into pharmacies to purchase the new weight-loss pill. In fact, merchants can hardly keep them in stock. They are selling like crazy at a price of [...]


Last year while I was visiting Brazil, I took notice of the many plastic surgery offices across the city. They were located in the ritzy sections and had a modern, stylish look to them . . . kind of European looking. I thought to myself, this has got to be a lucrative business in Brazil.
My [...]