I’m not much into fastfood restaurants.  In fact, I purposely avoid them and haven’t been to one in many years.  However, today I was pleasantly surprised with Burger King.

Despite the fact that every item on the menu at Burger King is not healthy, I noticed one that is and tastes great — The BK Veggie Burger.  I ordered 2 of them since there wasn’t anything else worth ordering and thought they were pretty good.  They use the Morningstar brand (which is very good) and are reasonably priced at $2.50 (less than the Whoppers).  I had mine prepared with tomatoes, pickles, lettuce and onions.  My only complaint was the cheap quality white bread (simple carb) for the bun.  And, make sure you tell the customer service rep not to add mayonnaise.  They will automatically include it if you don’t say anything.

What’s weird is that Burger King doesn’t even promote their Veggie Burger (at least not at the restaurant I visited).  Not one large size poster of the Veggie Burger was displayed in the restaurant, whereas the various Whoppers and Chicken sandwiches had many posters displayed.

The other thing I noticed about Burger King was the atmosphere.  It was kinda like a Starbucks with cool lights, modern furniture, upbeat music, and a wi-fi area.  It made the experience much more relaxing.

Now I know there’s at least one healthy item that I can order when I’m in a rush and hungry.  The BK Veggie Burger.

Has anyone kept up with Burger King’s new strategy or marketing concept?  Are they trying to do what Starbucks does by creating “leisure experiences” at their coffee shops?  Let me know if you’ve heard something.  I think Burger King is on to something . . . they just need to promote it better and get a few more healther items.