Last year while I was visiting Brazil, I took notice of the many plastic surgery offices across the city. They were located in the ritzy sections and had a modern, stylish look to them . . . kind of European looking. I thought to myself, this has got to be a lucrative business in Brazil.

My instincts were correct. I recently came across an article written by Adriana Brasileiro on the bloomberg.com website detailing the huge popularity of plastic surgery in Brazil, and especially with Americans and Europeans. There’s even a new term for it called “lipotourism.”

According to Brasileiro, over 50,000 foreigners traveled to Brazil to have their tummies tucked and to get a “Brazilian butt-lift.”.

The popularity of plastic surgery has even given birth to a popular American show on FX called “Nip Tuck (cool show, BTW).”

Why the huge increase in recent years?

A few reasons. First, Brazil has some of the best plastic surgeons in the world. In fact, Ivo Pitanguy, is considered the “Father of Plastic Surgery,” and has taught more than 600 surgeons from 43 countries his techniques. Brazil (mostly in Rio) also has some of the best facilities in plush, resort-like settings.

Second, the cost is much lower compared to fees in the United States and Europe. For example, an average cost for a face lift in Brazil is $1,900. In the United States, it’s around $6,000.

My other instincts tell me that most of these people seeking these kind of plastic surgery services are “looking for the quick fix.”, very similar to the magical fat burner pill. Yes, just find the right doctor, pay a few thousand dollars, and then you can have that great body you’ve been dreaming of.

Would it not be better (and cheaper) to be involved in a well planned fitness and nutrition program?

My theory is that most of these “beauty seekers” will do just about anything to attain a sexy body, except hard effort, discipline and sweat.

What do you think?

Of course, I believe plastic surgery has it’s place and benefits many people greatly. There’s many plastic surgeons who have helped people with facial deformities, scars and other health issues. I, for example, had my ears tucked in when I was 8 years old. I looked like “Dumbo” and purposly had long hair as a youngster to hide my ears. Plastic surgery helped my self-esteem immensely when I was young.

In the long run, following a well planned exercise and nutrition program with consistency will give you way better results to build a better body and be truly healthy.  It’s way cheaper and much safer for you. 

Click here for more details on how to Create a Strong, Sexy and Lean Body in 90 Days.